Marketing Mogul Profile: Tony Robbins
September 7th, 2009
Our profile series continues this week with a focus on Anthony Robbins, popularly known as Tony Robbins, who has transformed the lives of thousands through his motivational speeches and coachings. You may wonder why we’re featuring someone who is well known as a motivational speaker in our Marketing Mogul Profile series. Well, in addition to being a successful speaker, entrepreneur, and peak performance advisor, Robbins is an old pro when it comes to marketing himself. His marketing methods take a more traditional route, including CDs, DVDs and infomercials. He is the undisputed heavyweight champion in these avenues of marketing, and therefore well deserving of a Marketing Mogul Profile.
As a famous American life coach, Tony Robbins has been recognized internationally as a best selling self help author, coaching world leaders and holding energy packed seminars. Tony has become famous through his infomercials and bestselling self-help books, Unlimited Power, The New Science Of Personal Achievement and Awaken The Giant Within.
If you have watched “Shallow Hal”, a romantic comedy starring Gwyneth Paltrow and Jack Black, then you might have noticed Tony Robbins appearing as himself in the movie.
Neuro-linguistic programming or NLP is an integral part of Tony’s’ current philosophy and teachings. His popular motivational technique “neuroassociative conditioning” was developed from the teachings of NLP. His best selling motivational books, audio programs, motivational seminars, motivational coaching and the philanthropic work that he and his companies offer the less privileged members of society expose his message to an international audience of millions.
To learn more about Tony Robbins, you may refer to his website at http://www.tonyrobbins.com/
Date of Birth
Tony Robbins was born on the 29th of February 1960 (leap year), California, USA.
Different Faces of Tony Robbins (courtesy: Tony’s Website)
Peace Negotiator & Humanitarian
Robbins has been selected as Vice Chairman of Health, Education, and Science for the United Nations Research Center for the International Council for Caring Communities (ICCC) NGO. Working with the Organization of American States, the Carter Center, and the United States Agency for International Development (USAID), Robbins helped negotiate an electoral solution for peace to the strife and conflict that have devastated the Venezuelan people and their economy.
Strategic Advisor to World Leaders
Robbins has met with, consulted, or advised international leaders including Nelson Mandela, Mikhail Gorbachev, Margaret Thatcher, Francois Mitterrand, Princess Diana, and Mother Teresa. He has consulted members of two royal families, members of the U.S. Congress, the U.S. Army, the U.S. Marines and three U.S. Presidents, including Bill Clinton. Robbins has had the unique opportunity to identify patterns and model the underlying strategies generating consistent results for some of the most successful individuals in the world.
Successful Entrepreneur & Honored Business Strategist
As a successful entrepreneur, Robbins serves as Chairman of five private companies and Vice Chairman of one company that together generate nearly half a billion dollars in revenue per year. While diverse in character, all six companies—plus their five holding companies—are geared toward Robbins’ creed of improving the quality of life for people around the world—from Namale Resort & Spa, the award-winning, 325-acre tropical paradise in the Fiji Islands, to Twinlab Corporation, the highest-rated nutraceutical company honored in 2003 with the Consumer Satisfaction Award as Top Rated Retail Brand by Consumerlab.com, an independent testing group.
Philanthropist
Robbins is the founder of the Anthony Robbins Foundation, which proclaims its mission to empower students, help prisoners to improve their lives, organize food drives, and fund Robbins’ “Discovery Camp”. What began nearly 30 years ago as Robbins’ individual effort to feed two homeless families has now grown into the Anthony Robbins Foundation’s international holiday “Basket Brigade,” which feeds more than two million people in 56 countries every year.
Award-Winning Speaker
In addition to his global efforts to facilitate leadership, peace and philanthropy, Robbins is an award-winning speaker who has addressed such distinguished audiences as the British Parliament, Harvard Business School, the Gorbachev Foundation’s Cold War Forum, the Presidents’ Summit for America’s Future, the State of the World Forum, Vice President Al Gore’s Putting Customers First Conference, and the World Economic Forum.
Internationally Best-Selling Author
Robbins is an internationally best-selling author with five books published in 14 languages, and he is the creator of the #1 personal and professional development system of all time—Personal Power; more than 35 million audiotapes have been sold worldwide.
Mass Media Veteran
Robbins has developed and produced five award-winning television infomercials that have continuously aired, on average, every 30 minutes, 24 hours a day somewhere in North America since their initial introduction in April 1989. His work has been featured in major media including Time, Newsweek, Fortune, Forbes, Life, GQ, Vanity Fair, Business Week, Tycoon, Success magazines, the CBS Evening News, NBC News, ABC’s Prime Time Live, Fox News, CNN and A&E as well as newspapers, radio programs, and Internet media worldwide.
Authority on Peak Performance
Highly respected as the nation’s foremost authority on the psychology of peak performance and personal, professional, and organizational turnaround, Robbins has advised and counseled widely in the areas of Politics, Business, Sports and Entertainment.
Innovator in Psychology and Intervention
As a recognized catalyst for developing systems and strategies for accelerated and lasting transformations in individuals worldwide, Robbins has been sought after by psychologists and psychiatrists for training. He has joined forces with Cloé Madanes through the Robbins-Madanes Center for Strategic Intervention to create training materials and programs for the therapeutic community.
Motivate yourself by reading Tony’s tweets on Twitter, http://twitter.com/TONYRobbins
I hope Tony’s profile has motivated you to bring about a positive change in your life.
Please plan to stop by again soon as more marketing profiles are on the way.
The third profile in our Marketing Mogul Profile series is of a person who is a speaker, author and an expert in internet marketing and publicity.
This week introduces our second profile of a person who gained popularity by introducing the concept of Social Media Optimization in his blog.
This first profile highlights a person who needs no introduction to the world of Online Marketing. Business Week defines him as “The Ultimate Entrepreneur for the Information Age.” He coined and popularized the term “Permission Marketing” which is mostly used by online marketers, general email marketers, search marketers, and certain direct marketers who mail catalogs in response to a request.