The marketing landscape can be vast and treacherous. Here at Marketing Panther, we believe a little guidance is in order. Below you’ll find solutions to everyday marketing issues, from the initial decision of whether to keep your marketing functionality in house, or to outsource, to more advanced topics like landing page optimization. The guides at Marketing Panther range from general process overviews to specific step-by-step processes, targeting exactly how to setup and maintain specific areas of the marketing process. Growl.

Should I Outsource?

Before you can even start thinking about marketing your company, you’ve got to figure out who’s going to do the work. Do you have a few team members who can contribute enough time? Are you able to handle all the marketing needs of your company? Or do you need to look outside your core team, and turn to a marketing firm? Answer the questions in this guide, so you can answer this question for yourself: should I outsource?

How to Choose the Right Marketing Firm for You

If you’ve decided that there’s just no way you can keep your marketing services in house, but haven’t got a clue where to begin, start here. Learn about the top 5 warning signs to look for when searching for a company to outsource your marketing with. If you know you have to outsource your marketing, but haven’t got a clear picture of your marketing goals, this is also the place to start. Learn how to choose the right marketing firm for you.

Branding

Branding is a large piece of how successful your business can be, whether you’re planning on going global, or just want to spread the word around the neighborhood. Your brand represents the image of your entire company from the consumer perspective, all wrapped up in a nice neat little package. Learn how to make that package as desirable as possible with branding.

Landing Page Optimization

(coming soon)

If you’re looking into setting up a pay-per-click (PPC) account, or already have one setup, it is worth reviewing this guide. The stronger your landing pages are, the stronger your entire campaign will be. Our guide to landing page optimization (coming soon) will give you all you need to get on the road to successful PPC campaigning.